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30 Sales and Marketing Terms You Should Know

PureB2B

Churn Rate. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. This includes marketing messages, actual product use, customer support, and other brand touchpoints. Bounce Rate. Buyer Persona. Cross-Selling.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Churn Rate. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. This includes marketing messages, actual product use, customer support, and other brand touchpoints. Bounce Rate. Buyer Persona/s. Cross-Selling.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

A marketing funnel is a roadmap that illustrates the customer journey from awareness of a product or service to the final stage of purchasing and beyond. Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. Work With Us What Is a Marketing Funnel?

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

" The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. The potential buyer may or may not end up purchasing/adopting that product or service. The value of a product or service that a consumer of that product or service experiences.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. Divide by the estimated churn rate (aka cancellation rate) for that customer. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. 60 Common Marketing Acronyms.