Churn Rate Loyalty Studies Touchpoints 
Valasys
JANUARY 17, 2024
Industry reports: Market research reveals a worrying trend – Acme’s churn rate is skyrocketing compared to competitors. Website tracking: Acme’s browsing competitor marketing automation platforms, searching for a churn-slaying solution are spotted. The result? Personalization wins in data-driven ABM.
Scoop.it
NOVEMBER 2, 2023
Studying consumer behavior helps marketers identify factors influencing consumers’ buying decisions. Here are the top five ways it helps shape digital marketing: Digital Touchpoints Personalization A 2021 McKinsey report found that 71% of customers expect personalization.
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FunnelEnvy
FEBRUARY 19, 2024
Source: ChartMogul Optimizing consumer touchpoints is more crucial than ever. Monitor conversions, upgrade paths, and churn rates to understand what resonates with your user base and optimize your expansion landing pages accordingly. Imagine a visitor landing on your website after clicking on a targeted ad.
Adobe Experience Cloud Blog
JUNE 19, 2017
Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. Businesses who use NPS are 33% more likely to report growth rates over 10% each year. In fact, strong customer success programs have been credited with reducing some companies’ churn rates to <1%.
ClickZ
JULY 22, 2020
The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. Bad data is expensive, with one study estimating the cost at roughly $3 trillion per year.
Hubspot
DECEMBER 10, 2019
A Walker study on customer experience identified personalization, ease, and speed as the critical elements of a winning customer experience. A 2018 study by PWC on Customer Experience made it clear — responsibility for delivering a winning CX belongs to the entire organization. Who Owns Customer Experience? Is it Sales?
Outgrow
FEBRUARY 25, 2021
You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. The aim is to build touchpoints with your prospects by being in their line of sight. Results: Churn rate dropped down from 25% to 6.53%.
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