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8 key tips for marketing to existing B2B customers

Tomorrow People

For instance, if you sell lead generation software, you might want a pillar page dedicated to lead generation with several cluster pages about subtopics like ‘lead generation software common issues’. Use the true loyalty matrix to understand your customer base.

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2024’s Top 10 Go-To-Market Tools and Software Platforms to Maximize Efficiency Across the Funnel

SalesIntel

SalesIntel offers features to support multiple aspects of your GTM process, including market research, competitive analysis, lead generation, and sales outreach. This platform can be crucial for your GTM strategy, helping with lead generation, sales streamlining, and boosting ROI.

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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

Monitor conversions, upgrade paths, and churn rates to understand what resonates with your user base and optimize your expansion landing pages accordingly. The awareness stage can be the best landing page for lead generation. With multiple pages and stages, A/B testing can get overwhelming. Live Chat Support.

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What Does ACV SaaS Mean in Marketing?

Single Grain

Dive Deeper: The Anatomy of an Effective SaaS Lead Generation Strategy. Build a knowledge base where users can find solutions to their problems themselves. Write in-depth content and categorize it based on the type of query. Dive Deeper: 3 Steps to Increase SaaS Conversion Rates with Customer Education.

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Customer Marketing: The True B2B Game Changer

Oktopost

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. The answer can be found in your churn rates—the rate at which customers stop doing business with you. They know how to sell their product to prospects and secure their business. But when the deal is done, what happens next?

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base, and complementary data migration. LEARN MORE.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base, and complementary data migration. LEARN MORE. Qlik Sense.