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Getting Out of the B2B Lead Generation Trap

Digital B2B Marketing

Why is our conversion rate so low? Why isn’t our churn rate lower? Why don’t we have more organic, or over the transom, leads? You will still need to deliver leads, but as you work towards your additional goals, you will develop a stronger competitive position that is less dependent lead generation.

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Using genAI for growing a startup: Best of the MarTechBot

Martech

Lead Generation and Conversion Optimization: AI algorithms can help startups identify and target potential customers with precision. By analyzing customer data and behavior, generative AI can optimize lead generation efforts, improve conversion rates, and enhance overall sales performance.

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Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand.

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10 Sales KPIs Every SaaS Team Should Track and Measure

Scoop.it

This is a relatively simple way to keep an eye on your new sales, upsells and cross sells, renewals and your monthly churn rate. That said, you do need reliable billing software that will allow you to manage all your expenses, generate and automate invoices, and most importantly right now, generate meaningful reports.

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Five Ways to Reduce Your Customer Churn Rate

Webbiquity

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Ask your customers for feedback (and act on it).

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Lead Generation & Qualification. Number of new leads,” is a nice KPI to track, but we can go deeper than that. Digital Channels and Content. What’s digital marketing without digital assets?

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Is Your B2B Marketing Working? These 10 Metrics May Hold the Answer

Marketri

They mostly focus on lead generation (a top objective for many B2B companies), but they’re also high-level indicators of how well your marketing is contributing to your business goals. Churn Rate Churn rate is a measure of how well you’re retaining customers. Yet, there’s no shortage of metrics to consider.