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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

The vast majority of startups fail because they lose customers faster than they win new ones. Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low.

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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

The vast majority of startups fail because they lose customers faster than they win new ones. Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low.

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article thumbnail

SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

The vast majority of startups fail because they lose customers faster than they win new ones. Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. .

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. Look at your persona data growth and churn rates. Brian: Crazy.

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