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Leveraging Freelancers To Scale A Bootstrapped Business (MarTech Podcast)

Confessions of a B2B Marketer

You can't just take work away from a freelancer for no reason, there has to be rules around that so they feel in control." -Tom The more you do that, the lower your employee churn." -Tom Tom Hunt, Founder & CEO, Fame Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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6 Awesome Sales Call Conversation Starters

Vidyard

Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. This goes back to the simple 80/20 rule of selling: let the prospect do the talking 80 per cent of the time. What does that lead to? Don’t sell.

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6 Awesome Sales Call Conversation Starters

Vidyard

Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. This goes back to the simple 80/20 rule of selling: let the prospect do the talking 80 per cent of the time. What does that lead to? Don’t sell.

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Understanding Free to Paid Conversion Rates

Single Grain

What are free to paid conversion rates? Among these metrics, the “free to paid conversion rates” stands out as a particularly telling indicator for businesses, especially those operating in the SaaS (Software as a Service) space. Work With Us What Is a Free to Paid Conversion Rate?

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B2B demand generation marketing: Nearly everything you need to know

Rev

Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. You have no doubt that it’s the best on the market, sure to revolutionize your industry. So, despite being the best on the market, you struggle to hit your sales goals. Like, at all.

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Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

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