Litmus

SEPTEMBER 20, 2022

Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign. Conversions and conversion rate. What about the open rate?

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137