Lattice

DECEMBER 1, 2015

So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack. Don’t get me wrong, a well-crafted email makes me get teary-eyed with joy, but there are so many other tools and channels out there now to reach your target audience!

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

OCTOBER 12, 2015

Everyone is talking about it and Google Trends shows a sharp incline. Marketers can then focus on engaging those contacts with the right content about the right topics on the right channel. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

DECEMBER 28, 2015

Trends within the predictive marketing and sales space move quickly and 2015 was all about intent data. Promote gated content on the channels where your audience engages. We also created and published over 90 blogs and 10 ebooks. From all of that, here are our top posts (based on traffic) on all things predictive marketing and sales.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

OCTOBER 5, 2016

Will their predictions be as accurate for a $1000 product being sold through the channel, as a $100,000 product being sold direct? The vendor is responsible for the business outcome – Rob Bernshteyn , the CEO of Coupa has pointed out the secular trend from SaaS to VaaS (Value as a Service).

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190