Lattice

OCTOBER 12, 2015

The topic is taking over events, webinars, blogs, social media. Marketers can then focus on engaging those contacts with the right content about the right topics on the right channel. Think air cover campaigns on social and search and direct mail campaigns to stand out from the crowd.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

MAY 13, 2016

He mentioned it when talking about a conversation he had with his son, around the fact that in today’s age its so easy to figure out what your significant other is doing via social media, so re lationships are much more transparent. Finally, its critical in businesses that sales and marketing teams become more transparent with one another.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

DECEMBER 1, 2015

Don’t get me wrong, a well-crafted email makes me get teary-eyed with joy, but there are so many other tools and channels out there now to reach your target audience!

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

NOVEMBER 13, 2015

Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. Find the Right Channel, Message and Campaign for Outreach. Lattice helps fill this gap with insights from the Lattice Data Cloud. Identify who is Actively Looking on the Web.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Lattice

DECEMBER 28, 2015

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Promote gated content on the channels where your audience engages. In short, intent data represents a signal of interest and intent to purchase.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60