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OCTOBER 11, 2023

Common exceptions Here are some of the most common gray areas to b2b marketing department structures: Social media can live under Growth or Brand (or Content!) Consider how your team will use agencies, consultants, and freelancers to support marketing programs. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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FEBRUARY 26, 2024

Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. What is a Channel in Advertising? In digital advertising, channels are specific platforms businesses use to reach their target audience. What is Multi-Channel or Multi-Touch Attribution?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 2, 2023

Social Media at Scale With social media marketing automation , your team can save valuable hours when it comes to notoriously time-consuming activities. And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns. This is where marketing automation comes in.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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SEPTEMBER 28, 2023

Marketing automation makes it much easier to manage, measure, customize, and optimize the customer experience across multiple online channels (e.g., email, web, social, events) and through all stages of the sales funnel.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

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NOVEMBER 7, 2023

Email Channel Health: Metrics like engagement, conversions, and even the ROI of your email program. For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Microsoft uses its own tab system divided into Focused Inbox, Promotions, Social, and Other.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187