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Onalytica B2B

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. Brand loyalty and trust are decreasing.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

Working with the influencers that your customers follow and trust to produce valuable content on these channels is a great was to get your brand directly in front of your customers in a non-invasive way. This need to satisfy their immediate requirements also discourages brand loyalty. The Omni-channel experience.

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. Increase in X-Channel Measurement of Influence. The most effective influencers will be delivering their content across multiple channels. Increased Focus on Employee Advocacy.

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Interview with ?Shep Hyken

Onalytica B2B

In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. on an online retailer’s website and the next time you log on to Facebook and Twitter and the other social channels you start seeing ads for T.V.’s

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

The 4 C’s Concept > Content > Channel > Contributor. Following the frenzy of the quiz, Tim talked about how the market is changing; brand loyalty, advertising effectiveness, trust and attention span are all down. Whereas content creation, consumer control, brand choice and media channels are all on the rise.