Marketing Craftmanship

OCTOBER 22, 2019

But for firms that understand the business impact of client communication, and have made a commitment to pay more than lip service to the discipline, the most significant challenges involve: Finding the proper communication frequency, channels and content. Cutting through the vast amount of information that clients receive each day.

Ad brokers 127

Ad brokers Opinions Marketing Management Loyalty 127

Marketing Craftmanship

SEPTEMBER 1, 2015

But for firms that understand the business impact of client communication, and have made a commitment to pay more than lip service to the discipline, the most significant challenges involve: Finding the proper communication frequency, channels and content. Cutting through the vast amount of information that clients receive each day.

Ad brokers 100

Ad brokers Business Loyalty Opinions 100

Marketing Craftmanship

NOVEMBER 9, 2017

For the sake of this discussion, brand equity is best defined as the sum total of market perceptions, customer loyalty and employee engagement. Select & Manage Communication Channels. Tailored communications are of little value if they are not delivered to the intended audiences through an appropriate channel.

Brand Identity 100

Brand Identity Branding Urgency Marketing Enterprise Management 100