DiscoverOrg

SEPTEMBER 26, 2017

Get our free interactive Account-Based Marketing Playbook. Subscribe to our YouTube channel. We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. We’re using a simple framework.

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

DiscoverOrg

JUNE 24, 2016

In other words, every digital interaction you have with a prospect needs to be optimized for mobile. Because chances are, your next sale will undoubtedly have a mobile or cross-channel component. Nowadays, you’re trying to reach prospects on the move who are more tech savvy – and therefore, more demanding than ever.

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

DiscoverOrg

OCTOBER 19, 2017

Engagement data aggregates activity from all the people who interact with your company at the account level. Thanks to an increasing number of partner integrations, you can run multi-channel account-based marketing campaigns with consistent messaging. Intent” is based on prospects’ current interests ; for example. Engagement.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

DiscoverOrg

FEBRUARY 19, 2016

There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. However, you can leverage the interaction by reaching out their boss or their boss’s boss and referencing your conversation with their colleague.

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

DiscoverOrg

FEBRUARY 1, 2019

To understand chat, and how it is specifically used in sales enablement activities, I sat down with Billy Peterson, Account Development Manager at Tellwise, to explore use cases, best practices, and what demand-gen teams can expect from the channel to put them ahead of the competition. Billy : Setting expectations is important.

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

FEBRUARY 6, 2019

It’s really important in our outbound channel that we focus on two areas when it comes to the organizational charts. Ultimately, this will shorten the sales cycle as a whole. The second area of focus is gonna be in prospecting or your outbound efforts. Tip 2: Use Org Charts to find multiple points of entry for outbound prospecting.

Video Marketing 29

Video Marketing Cross-Selling Sales Cycle B2B Sales 29