Customer Experience Matrix

APRIL 15, 2014

But I''ve always defined it on a case-by-case basis. In this case, the goal of your tech strategy is always the same: “to deliver customer intimacy at low cost”. Wikipedia tells me that strategy maps are obsolete but I still find them useful. Bluff called. So, where to begin? So that’s what I’m thinking at the moment.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

DECEMBER 8, 2006

I considered in-flight magazines, another key pathway into the executive brain case. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., No buzz-power there.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

JULY 16, 2009

Instead (or in addition) Techrigy supports sophisticated searches, categorization, sentiment analysis, influence measurement, author tracking, and case management. Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

AUGUST 3, 2007

To carry on a bit with yesterday’s topic— QlikTech fascinates me on two levels: first, because it is such a powerful technology, and second because it’s a real-time case study in how a superior technology penetrates an established market. in a future post. Plus, you don’t know what else was going on that contributed to the results.

Case Studies 120

Case Studies Vendors Case Study Wikipedia 120