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Retargeting and addressability in the new privacy-first programmatic landscape

Liveintent

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection). No big deal.

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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Consumer Choice : (a.k.a.

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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He NOAA has used it for some time to sense movement on the Earth’s surface, but in this case, it’s used to detect things like pedestrians and surrounding traffic. And even U.S. Where We Are Now.

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GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Martech

Designed to maximize data collection often at the expense of data privacy, Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now. There are great free and paid solutions that allow organizations to balance valuable data collection with privacy and compliance.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not. With the introduction of these laws that protect user privacy, browsers were forced to comply. Apple was the first to incorporate privacy features into its browser.