Retargeting and addressability in the new privacy-first programmatic landscape
Liveintent
NOVEMBER 2, 2021
.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection). No big deal.
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