thePoint
MAY 19, 2020
Some SMEs have done webinars, and some have not, but we’ve learned it’s best to provide them with virtual sessions guidelines such as: Ensuring they know who their audience will be (e.g., educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. customers, prospects, partners).
ClearVoice
AUGUST 14, 2023
In cybersecurity content marketing, storytelling can take the following forms: case studies and success stories, security breach narratives, and stories that showcase the human side of cybersecurity. Webinars and virtual events: Webinars and other online events (conferences, summits, workshops, etc.)
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Ambal's Amusings
JULY 15, 2010
The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers.
Ambal's Amusings
SEPTEMBER 3, 2009
Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. plus many smaller firms with big dreams.
Ambal's Amusings
NOVEMBER 23, 2010
This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.
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