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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

With attribution capabilities inside the CRM, marketing can link revenue to campaigns and analyze which types of marketing outreach produce the most ROI and reallocate budget dollars as appropriate. White Papers. Case Studies. Intro to Full Circle Campaign Attribution. AppDynamics Case Study.

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I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. You register for a white paper download.

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Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

Marketing Attribution and Funnel Metrics Are Still the Key. Campaign attribution and funnel metrics are the keys to figuring out which content drives pipeline and revenue. White Papers. Case Studies. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO.

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Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Full Circle Insights

The ability to accurately attribute revenue to marketing campaigns inside the CRM lets marketers allocate budgets more efficiently. How Getting Marketing Attribution Right Boosts. White Papers. Case Studies. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO.

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Get Clarity on Your Customer’s Journey

Full Circle Insights

Can you see both Digital and Non-Digital Touches? The Journey Explorer combines all the digital and non-digital touch details into one easy-to-use, dynamic page, all right inside Salesforce. Second from the left, you have Salesforce campaign details (First Touch, Primary Campaign Source, Last Touch). Journey Chart.

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CMOs and CIOs: Stronger Together in the Digital Age

Full Circle Insights

Those who are able to attribute revenue to campaigns accurately are in a better position to invest efficiently by allocating spend to the best performing campaigns. . Funnel Metrics and Attribution for Salesforce. White Papers. Case Studies. Intro to Full Circle Campaign Attribution. Fuze Case Study.