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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Here goes one mini case study : [link] kenny madden Dec 22 2010 Like it. Michael Brenner Dec 22 2010 Excellent case study.

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Grow Your Wiki

Buzz Marketing for Technology

Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki.

Wiki 100
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B2B Category Creators Episode 2 Transcript

Metadata

We’re publishing case studies. Gil Allouche: Sometimes Wikipedia and people pay some consultant to do a Wikipedia page, but I see what you’re saying. That came out way before there was a category in like Gartner and Forrester in the standard analysts. Nicolas Vandenberghe: We ar.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Copywriters: Homework Makes You a Better Case Study Writer - Stories that Sell , August 18, 2010 Copywriters: Today’s the first day back to school where I live. Say you’ve just signed a new client for case studies. are needed to analyze.