Terminus

NOVEMBER 9, 2020

If you’re reading this you’re probably a B2B marketing or sales person and you might not be familiar with “psychographics,” so here’s the Wikipedia page. From there you can find brand new accounts that match up to your customers, the new product you’re launching, the vertical-specific case study you’re about to drop, and so on.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Digital B2B Marketing

JULY 14, 2011

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Captured leads with required registration by promoting case studies to senior IT executives.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Biznology

OCTOBER 15, 2012

Content page-2 (Photo credit: Wikipedia). BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% 58% Case Studies. 60% White Papers.

BtoB 80

BtoB Content Marketing Wikipedia Content 80

Leadspace

JANUARY 4, 2016

According to Wikipedia, ABM is “a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one.” Download the Leadspace/BloomReach ABM case study. Perhaps you’re also wondering: how do you actually do ABM? Let’s break it down.

Account Based Marketing 48

Account Based Marketing ABM Wikipedia Case Study 48

Directive Agency

FEBRUARY 25, 2019

You’ll often see Wikipedia, definitions or news/blog publications in the top results for these. In the example above, we have Wikipedia ranked #1, a news site as #2, and a definition as #3. Get our latest case study for free! The next thing we notice is there is only one ad showing.

PPC 67

PPC Intent Campaigns CPC 67

Biznology

OCTOBER 24, 2013

Photo credit: Wikipedia. Case studies. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. Key measures: new fans and followers, visits to website, inbound links, time on site, shares and comments. Middle of the Funnel. Demonstration videos.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

JULY 16, 2012

Photo credit: Wikipedia. We applaud these efforts, cite them as case studies and continue to preach the gospel of social media. We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships.

Business 80

Business Wikipedia Thought Leadership Social Media 80

Writing on the Web

MARCH 17, 2014

Wikipedia, and other specialized encyclopedia sites. First of all, they have a more scientific approach and will cite major research studies to back up their ideas. Secondly, many of them have done their own research, case studies, and will supply stories of how their theories show up in the real world.

Research 100

Research Content Wikipedia Marketing Proposals 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. I would love to know.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. I would love to know.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Biznology

SEPTEMBER 6, 2011

Image via Wikipedia. In the slides is one case study where BMW got a 30% conversion rate for an MMS message suggesting that customers purchase snow tires. In addition to walking through the basics of how to measure ROI, it also highlights several examples of real companies making money with these techniques.

Mobile Marketing 80

Mobile Marketing ROI Social Marketing Opt-out 80

TrustRadius Marketing

OCTOBER 27, 2022

TrustRadius Wikipedia YouTube LinkedIn Facebook Twitter Crunchbase and similar platforms . You will be able to search by category or related keywords. Each product page has specifications on the service and detailed end-user reviews. For a quick reference, here are some places to research software vendors. Lawsuits and settlements.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. If you’re interested in the case study, please read on. Case Study: US Open Marketing. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MAY 30, 2013

Photo credit: Wikipedia. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies. On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement.

Work Management 80

Work Management Planning Marketing Management Thought Leadership 80

Hubspot

AUGUST 7, 2018

SEO: Moz’s case study for Pipedrive, a sales CRM. They were able to outrank SalesManagement.org, InsightSquared, and even US News and Wikipedia. Their case study is available on SingleGrain.com. They published their strategy on Moz. 5 Real Examples of Engaging Social Media Campaign Ideas.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Marketing Insider Group

DECEMBER 21, 2010

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Here goes one mini case study : [link] kenny madden Dec 22 2010 Like it. Michael Brenner Dec 22 2010 Excellent case study.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

MAY 10, 2012

Photo credit: Wikipedia. Instead cite a mix of industry data and other research to support your own thoughts, which can take the form of case studies and white papers, among other things. ” So let’s start off talking about what kind of content you can and should be generating. So don’t even try. And … Action!

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. These connections then become another set of media channels for staying in touch, introducing new products, sharing ideas and case studies, and otherwise building an ongoing relationship. Business marketers have much to gain from retention marketing. How do you prevent defection?

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn’t just look authentic but, actually is?

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Contently

JUNE 13, 2016

Overall, the company seemed to be a case study of tech startup irreverence, p **g off everybody from Warren Buffet to Mark Zuckerberg to Jay Z. It’s more like a blend of Wikipedia and Reddit. Near the end of 2013, Google penalized the company for some shady SEO practices.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Moz

FEBRUARY 11, 2019

Google My Business Post case study: Just the facts When I set out to discover if businesses were actively using GMB Posts for their companies’ Google My Business profiles, I first wanted to make sure I looked at data in competitive industries and markets. For this case study, I also chose to look at service type businesses.

Case Study 66

Case Study Case Studies Studies Google 66

Moz

NOVEMBER 13, 2018

To see if implementing AMP may be beneficial to your business, you can read some case studies of other businesses that have done so here. To get into a knowledge panel, you can try using structured data markup or try to get your brand on Wikipedia if you haven’t already.

SERP 53

SERP Paid Content Traffic Features 53

BuzzSumo

MARCH 1, 2016

A good answer provides examples or case studies. A good answer not only cites the research sources as is the case on sites like Wikipedia but it also provides examples, which hopefully this post has been doing. In B2B marketing there is significant potential to provide informative case studies. a case study.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. You’ll be publishing white papers, research reports and case studies, and tweeting about them.

B to B 80

B to B Social Media Media Thought Leadership 80

SnapApp

JANUARY 23, 2018

These competitors need to showcase why they’re the best solution – this may come in case studies, articles, videos, and events – all of these are a content and demand gen marketers job. . Wikipedia has all kinds of mixed media on their pages, to sum it all up their pages contain content. .

Work Management 48

Work Management B2B Marketing Marketing Management B2B 48

EveryoneSocial

OCTOBER 17, 2018

And while Wikipedia will tell you that it is primarily aimed at sales professionals in your organization as opposed to your marketing department, folks like Symantec’s Sr. Download this case study to learn their strategy and more. . Team members need a support system to: discover great content. share content easily.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Buzz Marketing for Technology

JUNE 27, 2008

Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. White House. wiki adoption strategies. wiki pilot. Wiki tools. Socialtext. Wikibility Workplaces.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Biznology

MAY 27, 2010

Image via Wikipedia. Maybe a Friendster- or MySpace-like case study in b-schools? by Frank Reed. Privacy is an illusion when it comes to Facebook. All of this talk about how Facebook listens and has heard the cry of the dear Facebook faithful is bunk.

Facebook 80

Facebook Wikipedia Privacy Forrester 80

Biznology

JUNE 6, 2012

Photo credit: Wikipedia. Case Study: IBM SmartCloud. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Hubspot

MAY 24, 2017

Owned media may also come in the form of case studies, whitepapers, and ebooks. Think about the power of sites like Wikipedia , whose moderators are crowdsourced users that help make the site better because they care about being part of an active community.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Online Marketing Institute

JUNE 25, 2009

Great article by @GalenDY): [link] #b2b May 20, 2009 - reply - retweet Twitter for Business Case Study: @B2BOnlineMktg at 90 days |. Part three of the case study of Business.coms @B2BOnlineMktg Twitter account targeting B2B online marketers. Includes key stats, top posts and how to.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. No doubt marketers can also charge a higher price for a white paper that embeds a video case study or a how-to in a great looking media environment. Yet while generally we can’t put a price tag on our content, we do charge for it.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. No doubt marketers can also charge a higher price for a white paper that embeds a video case study or a how-to in a great looking media environment. Yet while generally we can’t put a price tag on our content, we do charge for it.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Webbiquity

JULY 28, 2010

For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&# The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. There are a few questionable statements in the book.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. And I’m not just saying that because they’re a client. Marketing Sherpa B2B Summit (September 26-27 Boston). You want more meat, less bun? Welcome to the king of meat. You’ll see big companies showcasing actual results.

Social Media 127

Social Media Media Blogger Co-Registration 127