markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 7, 2005

That’s a good thing - but as many of us know – generating a ton of clicks/visitors does not mean that more sales leads will follow. So what else can you do to improve the traction of your website to generate more leads? So what else can you do to improve the traction of your website to generate more leads?

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 2, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Close the loop with your sales team regularly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). June 8, 2010. Slideshow) , February 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100