TrustRadius Marketing
NOVEMBER 14, 2019
For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Major factors to consider in purchasing marketing automation software include price, integration, usability, enterprise vs. simple SaaS, channel focus, documentation, and support.
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.
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DealSignal
MARCH 28, 2023
Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Each medium or channel you consider needs a well-thought-out and documented execution process in order to drive revenue. You can read a case study here. What about custom events? Direct mail?
Kapost
MARCH 17, 2017
From here, document your brand guidelines. Documentation is a powerful tool for the enterprise, no matter how tedious. This could include an eBook that needs to be rewritten in accordance with new messaging, or a case study that needs updates based on use-case changes. Seriously, just delete it.
ANNUITAS
FEBRUARY 20, 2014
According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Strategy : A content strategy is not documenting how many pieces of content you will produce, the titles and when you will complete them. How much content do we create?
Conversica
OCTOBER 3, 2018
Conversica’s most recent research on inquiry follow-up in higher revealed that 27 percent of schools contacted did not respond at all — not a single email or phone call — to the prospective student (as documented in the Sales Effectiveness Report in Education ). Additional information. Watch a two-minute video overview of Conversica.
Convince & Convert
MARCH 22, 2012
” This sounds like a case study for great content that was really marketed well. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. They don’t do that very well.
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