Adobe Experience Cloud Blog

APRIL 10, 2017

The next differentiation that determines your level of engagement with a partner might depend on–to borrow the oft-used description—how much the partner ‘leans in’ Has the partner provided case studies? Have they participated in your field events, webcasts, or tradeshows? Option for Customer Webcast.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Zoominfo

JULY 11, 2018

61% of B2B marketers always or frequently differentiate content from the competition’s content ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ). B2B Content Marketing Distribution.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

JULY 21, 2019

61% of B2B marketers always or frequently differentiate content from the competition’s content ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

The ROI Guy

JUNE 29, 2011

This has led to a desire to have content that is more targeted, personalized and relevant – giving a rise in popularity to newer content formats such as videos, webcasts and interactive tools (such as diagnostic assessments, ROI calculators and TCO comparison tools).

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Content4Demand

MAY 14, 2020

They identified the key decision makers and influencers at the target account and built a campaign to increase awareness of Assurant’s industry expertise, end-to-end mobile value chain, differentiation and thought leadership across the content journey that Assurant had mapped for each persona.

Account Based Marketing 70

Account Based Marketing ABM Webcast B2B Thought Leadership 70