Remove Case Study Remove Cost per Lead Remove ROAS Remove Traffic
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . 2: Marketing Qualified Leads (MQLs). . These are the warm leads. 4: Cost-Per-Lead (CPL). .

article thumbnail

Lead Generation Case Study: 7 Examples of Success

Single Grain

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beginner’s Guide to Advertising Agency Case Studies

Single Grain

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? Let’s begin! So what’s the difference? Storytelling.

article thumbnail

B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Single Grain

They were spending an aggressive amount on search advertising but failing to see the expected quality traffic that would later turn into a full purchase. After an in-depth audit of Axure’s paid search account, we immediately spotted a few opportunities that we commonly see on B2B Google Ads accounts that result in inefficient lead generation.

article thumbnail

Unlock the Secrets of an Effective Account Based Marketing Strategy!

The ABM Agency

For example, you could use customer testimonials or case studies from similar accounts as part of your narrative to demonstrate how other customers have achieved success with your product or service. This includes defining metrics such as cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), etc.,

article thumbnail

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost. It's available for the catalog sales, traffic, and conversions objectives. Book My Free Marketing Consultation.

article thumbnail

Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

Single Grain digital marketers always perform regular research and testing to constantly increase your ROAS (Return on Marketing Investment). They have worked with leading brands such as Amazon, Airbnb and Uber. Achievements: Single Grain designed a customized digital solution to help Twenty 20 reduce their cost per MQL by 72.49%.