Case Study Content Marketo White Paper Youtube 
Vidyard
NOVEMBER 18, 2016
Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!
Directive Agency
JULY 5, 2018
Today, we’re going to talk about three ways you can use content marketing to build your brand identity. [ Pssst. Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Rewrite your core content, rewrite your services. Word by word.
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Vidyard
FEBRUARY 4, 2014
You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.
Kapost
MARCH 17, 2017
Centralize Your Content. Before you do anything else, your team needs to find all your content—and I mean all your content. From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Once your content is centralized, you can build a brand style guide.
Adobe Experience Cloud Blog
NOVEMBER 11, 2008
There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them.
Onalytica B2B
JULY 16, 2018
He discussed how video is the most preferred content tactic and can play a powerful role in B2B with the various use cases including: Training – for both staff and customers. René also introduced us to his model for video and content strategy and production. Demonstrate / promote your product. Attract new customers.
Heinz Marketing
JULY 16, 2018
How am I going to score it in Marketo and then sync it to Salesforce, and how am I going to route it the right way?” Well, cold calling’s dead, and forms are dead, and content’s dead. That might be a very specific case study. How do you figure out what the right context is? I look forward to seeing you there.
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