Convince & Convert

AUGUST 19, 2010

RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Anita Fiander The 3 Amigos: Email, Blogging, Social Sharing- [link] [link] Parissa Behnia put social frosting on your marketing cake! "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post!

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Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. And when the accidents went away, so did the behaviors.

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Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. I can't wait to read the study now. population. Over 90% of sales were from those referrals.

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Convince & Convert

JULY 6, 2010

One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends. For a real-world case of this strategy, take a look at Future Friendly – a program developed by Procter & Gamble (P&G) to help consumers save energy, conserve water and reduce waste.

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Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. This is a classic case of seeing with clarity from the outside without having to deal with the realities that you may be unaware of.

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Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words. You are indeed the perfect case study. j Jason Baer Thanks very much for the kind words. Bravo, man. Keep at it.

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Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

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Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. I'd love to write up a case study on you guys when you're ready. Remember, the most important customer of EVERY company is Google. Please keep me posted on your progress.

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Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. It has to come from you.

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Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

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Convince & Convert

FEBRUARY 25, 2010

“Motive&# is a great word for the WHY. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? Thx for sharing.

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Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan.

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Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. June 8, 2010. Statistics.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

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Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here.

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Convince & Convert

SEPTEMBER 8, 2010

I have studied and proven this. I have studied many fan pages with 100k+ to millions of fans that get only from 100-5000 people engaging with Brand posts. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. So much clutter. And over 50% of profiles are locked down private.

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markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 as a joint team.

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Convince & Convert

SEPTEMBER 21, 2010

In other words, how accurate does it need to be? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Third – how will you be handling the monitoring? •

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Convince & Convert

SEPTEMBER 1, 2010

The problem with online advertising “tear sheets&# was (and still is, in some cases huge). The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. But that doesn’t make it any less educational, or required. link] jaybaer Ouch.

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Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. A survey of 4,875 adults (500 U.S.)

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seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

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Convince & Convert

MAY 19, 2010

Below is a graphic that places marketing mediums and tools where I believe their strengths lie on the D.I.S. I can get people to discover, interact with and share my content all day, but all that proves is that I can push words, provide context and – maybe – that I have some authority. We like things that involve us.

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Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. It seems, in the case of Facebook, the proliferation of the Like button makes these numbers EVEN less diagnostic. shining through. Number of Twitter followers. Number of blog comments. What do you think?

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Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. Marketers use it to figure out spending for the desired action they''re are driving people toward. CPC: Cost-per-Click (See PPC). PV: Page View.

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Convince & Convert

MARCH 18, 2010

The supporting data cited – consumers fan 2 brands or less per month – is a pretty weak case. A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&# That's just not happening.

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Convince & Convert

JUNE 3, 2010

In studying the Wufoo example, it strikes me as a microcosm for the major movements that social media is making across the web right now: It’s allowing us to initiate and participate in complex social interactions en masse simply and instantly. link] Alan Rapp In the couple cases I used Wufoo it did what I needed it to.

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Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. : Are you treating social media like a checklist?A A recent study by Econsulta… [link] [link] MyCrowd.ca

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Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Useful and appropriate. link] [link] Scott Heath RT @jaybaer: Are You Ready for the Opportunity Economy?

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Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. link] Addoway.com Love the infograph Jay.

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Convince & Convert

AUGUST 4, 2010

Those that scare me the most are the customers (in our case, members) that we never hear from, quietly “suffering&# and stealthily canceling without providing an opportunity for us to remediate their experience(s). Also, coming from a marketing and PR agency… I'm not sure I would touch that case with a ten foot pole.

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Convince & Convert

JUNE 30, 2010

She, as is, sadly, too often the case, doesn't know a whole lot about social media. She, as is, sadly, too often the case, doesn't know a whole lot about social media. She, as is, sadly, too often the case, doesn't know a whole lot about social media. I asked questions like: Which customers are you trying to reach?

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Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting. Do young people not appreciate the many to many nature of Twitter, preferring the 1:1 paradigm of text messaging?

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Convince & Convert

APRIL 22, 2010

In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product.

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Referral Rock

OCTOBER 30, 2019

Other popular digital marketing tools in this category: Salesforce, Microsoft Dynamix, Infusionsoft, Zoho CRM. According to a study by UCLA 93% of communication’s effectiveness is through nonverbal cues, while a study by Harvard Business Review stated that it found face-to-face requests to be 34% more successful than emails.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Convince & Convert

AUGUST 25, 2010

Imagine a customer-only network chock full of ‘In Network’ freebies that you can ONLY get while on ‘location’ (in this case at a Starbucks). Maybe an invite to an after school study hall – caffeine experience optional. games that typically require monthly fees. 25 cents to the school fund.

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Convince & Convert

JULY 9, 2010

The basic strategy behind any successful marketing is transparency and creativity. While transparency itself gains authenticity, creativity spreads your business viral!

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Convince & Convert

JUNE 23, 2010

It's not always the case by any means, but many times the 'expert' role is essential, and I would suggest it is best served as an iteration 'catalyst', to take raw brilliance, challenge it to succeed further so the re-worked output is not just brilliant, but focused brilliance that can have an impact.

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