article thumbnail

How to Create Content Intelligence That Drives Engagement & ROI

PathFactory

B2B marketers have a major content ROI problem. We churn out one blog post or case study after another, the same as we’ve always done, then push it out in our nurture programs and wait for the MQLs to roll in. The post How to Create Content Intelligence That Drives Engagement & ROI appeared first on PathFactory.

ROI 52
article thumbnail

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Should there be an ROI on relationships? Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. ” According to Tom Grant , Ph.D, You expand it.” Glen Gilmore, Esq. – @GlenGilmore.

Twitter 100