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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. Luckily, the answer to those questions is yes.

B2B 62
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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. Luckily, the answer to those questions is yes.

B2B 62
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Top 12 B2B Holiday Cards - with 62 more for good marketing measure!

Adobe Experience Cloud Blog

Spam, oh how we hate spam. But Mother London's Honest $10000 Spam made it fun with this spin on spam made to make every email recipient rethink their junk mail. Is there any show that B2B marketers connect with more than The Office? Did you tweet your New Year marketing resolution and wonder if it went unnoticed?

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10 Category-Creating SaaS Companies

Golden Spiral

There are thousands of successful SaaS companies in the market, but only a few that have earned the title of “Category Creator.” Great category creators not only design and assert a vital category, they also focus their passion and resources on creating a company dedicated to solving the category problem.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.