eDataSource

NOVEMBER 14, 2019

Many of us have lived through an email blunder or two, and we know how detrimental they can be to an emailer’s revenue stream. At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C).

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

The Customer

AUGUST 30, 2019

Brand emails can be controversial. As someone on Twitter put it last summer, “glossier needs to cool it w the spam. The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52