The Effective Marketer

JANUARY 31, 2012

An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Semi-automatic feeds require intervention. Redundancy.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

JUNE 19, 2012

Doing content curation poorly, though easy and quick, is often seen as spam and is likely to raise copyright and plagiarism issues for you. On the other hand, proper content curation can be a powerful tool for both building your site and driving traffic to it. Are they active on Facebook? Be on Facebook. Be on Reddit.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

JULY 30, 2012

If you’re in college (or know someone who is), there are things you can do now so that you don’t flunk the next marketing job interview. Part of this is the CAN-SPAM act , which you should familiarize yourself with (interviewers will like if you show that you at least have an idea of what it’s all about).

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

JULY 21, 2009

That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Otherwise it’s just buzz. How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100