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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve.

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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Lead Nurturing. Small Business. Customer Marketing.

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How to Get How to Get Started With SMS Marketing

Vision6

Are you looking for a new way to reach your customers and promote your business? SMS marketing can deliver powerful results in a cost-efficient way. Despite this, some marketers are still hesitant to dip their toes in, due to the myths and misconceptions surrounding SMS marketing. What is SMS marketing?

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10 Email Marketing Mistakes to Avoid in Your Next Campaign

Scoop.it

However, small businesses often make the same mistakes when designing and sending marketing emails. . And while these common mistakes might not seem like a big deal at first, they can prevent your business from experiencing the highest possible ROI on your email marketing campaign. Image Source ).

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Is Email Marketing Making a Comeback?

Crimson Marketing

Email campaigns can be put together in a matter of days, if not a few hours, and deployed immediately. Marketers can also send out campaigns on the same day they were developed. For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles. Look professional.

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What General Data Protection Regulation Means For You

Stevens & Tate

Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted marketing material or share your data with third parties without your knowledge. There is a misconception that GDPR only affects B2C businesses. How Will Businesses Need To Change?

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Your Customers Love You, and This is Why

GreenRope

Consider what this means for your business. Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? If you can, you differentiate yourself.