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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

You might be thinking, “Why should I bother with off-page SEO when I can focus on optimizing my website?” Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility. Why Is Off-Page SEO Important?

SEO 75
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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

Spam email led to a consumer backlash over unwanted advertising and the rise of ad-voidance. Technologies such as the iPod, DVRs, pop-up blockers, do-not-call registries and spam filters have empowered consumers to take control over the commercial messages they see. You can only choose whether or not you will join them there.&#

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Twitter was the most popular social media channel, with 80% of PR agencies having a presence.

PR 100
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Your corporate website needs to become a trap

Biznology

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy?

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. Business social network LinkedIn. When LinkedIn Wont Work. And having a way to spam him via InMail does not really help.

Linkedin 100
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Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? A free DIY approach to social media by iMedia Connection. What’s In Your Social Media Toolkit? by Dave Fleet.