DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Poor data quality also impacts your marketing department’s targeting.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. But you can avoid this pitfall by investing time in your marketing automation platform (MAP) setup and committing to due diligence going forward. High bounce rates from invalid data, which can hamper deliverability.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

DealSignal

DECEMBER 28, 2021

The data is typically organized into tables with fields and cells, like an Excel spreadsheet. The database will also contain other functions and automated rules for entering new data and editing the existing data. CRM Data Types. So, how is the data entered and where do the cracks start to show?

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

The data is typically organized into tables with fields and cells, like an Excel spreadsheet. The database will also contain other functions and automated rules for entering new data and editing the existing data. CRM Data Types. So, how is the data entered and where do the cracks start to show?

CRM 52

CRM Enterprise Management Work Management Marketing Management 52