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Deliverability Blunders & How They’re Solved

eDataSource

Many of us have lived through an email blunder or two, and we know how detrimental they can be to an emailer’s revenue stream. At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C).

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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Make sure you purge all names from your new list that may be in your existing “do not contact” list. Personalized Content.

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Why brands keep emailing you to ask how you feel about them

The Customer

The cashier at Urban Outfitters recently asked me for my email when I bought something in a physical store, so that the company might send me emails every day, which I was already getting. Brand emails can be controversial. As someone on Twitter put it last summer, “glossier needs to cool it w the spam.