The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

JANUARY 19, 2021

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube).

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

The Point

NOVEMBER 9, 2010

I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. Too often with B2B email campaigns, the natural temptation is to invest time and space “setting the stage” for the selling message. Introduce the call to action earlier. View the Webcast Now.”.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? Enter Animoto.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

OCTOBER 14, 2010

Adding a campaign-specific unsubscribe link to outbound emails can help avoid eliminating names from the opt-in pool together. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100