LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

ScanmarQED

MARCH 17, 2021

either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. Multi-Touch Attribution will allow you to?gauge

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. Multi-Touch Attribution will allow you to?gauge

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

LeadsRX

MARCH 9, 2022

Attribution. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Learn more about Marketing Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Hubspot

AUGUST 4, 2015

To us, this was an X-File—as far down the explanations list as any weird light in the sky being attributable to aliens. 5) Out of Touch but Not out of Time: Share Those Needs. The genius of the Beatles is that their genius couldn’t be attributed to just one exceptionally creative member. They quickly fixed the glitch.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Work Management Marketing Management 28

Martech Advisor

NOVEMBER 5, 2019

A 2019 report by Cheq, a cybersecurity firm, claims that ad fraud damages will touch $26 billion in 2020, $29 billion by 2021 and $32 billion the year after that. Multi-device ownership is common among digital users today, but the challenge is that people use these devices for different purposes and activities.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100