Hubspot

AUGUST 30, 2011

Fantasy: Inbound marketing focuses exclusively on top-of-the-funnel objectives like attracting prospects & leads. Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fact: Companies that use Twitter average 2x more leads than those that don't. Inbound Marketing.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Valasys

JANUARY 9, 2020

A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube. Theverge.com predicts that by the year 2020, more than 70% of the views will come from mobile devices.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

PathFactory

JANUARY 16, 2019

Promote one social post leading to one blog post. So, it’s time B2B moved beyond ‘cable TV’-like content experiences to meet the modern B2B consumer’s rising on-demand expectations. With large B2B purchases, you can have buying committees of 10 or more people… so you do the math – that’s a lot of content! Send one email with one eBook.

Cable 40

Cable Paid Search Agency Demand Opt-out 40