Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

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Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

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Madison Logic

JANUARY 25, 2024

B2B buyers are taking longer to commit to purchases and often end up selecting a vendor from their day-one shortlist. Emerging channels like Connected TV (CTV) offer an opportunity to get in front of buyers before they initiate the buying process to gain a coveted spot on that day-one vendor shortlist. Nearly half of all U.S.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

SpotMe Blog

SEPTEMBER 22, 2023

Pro tip: Some onsite event badge printing software vendors like SpotMe have their own design teams that can design your badge based on your requests, so there is no need for you to learn how to use any design software. Look for a vendor that sets up the onsite badge printing for you and will help if any technical issues arise.

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Work Management Enterprise Management Marketing Management Budget Programs 52

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B Marketing 257

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Martech Advisor

NOVEMBER 5, 2019

The ad reselling vendors or unnecessary middlemen are a big menace to the advertising industry. The shift from cable to over-the-top (OTT) services such as Netflix and Amazon Prime via an internet-connected screen or TV set, has been predominant and now rules the TV viewing paradigm. Also read: Can Blockchain Tech change Ad tech?

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