readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. .” Many millennials migrated to online streaming.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Digilant

AUGUST 10, 2023

Private Marketplace (PMP): These invitation-only marketplaces are more exclusive and feature negotiated minimum prices and non-guaranteed volumes. Preferred Deals: These one-to-one deals feature a fixed price and non-guaranteed volumes. Guaranteed Deals: These one-to-one deals feature a fixed price and guaranteed volumes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Private Marketplace (PMP): These invitation-only marketplaces are more exclusive and feature negotiated minimum prices and non-guaranteed volumes. Preferred Deals: These one-to-one deals feature a fixed price and non-guaranteed volumes. Guaranteed Deals: These one-to-one deals feature a fixed price and guaranteed volumes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Contently

SEPTEMBER 20, 2016

It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. As Nielsen notes, the difference in price can reach 500 percent while the effect on consumers is lower than five percent. Digital video is still a lot like cable.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

ClickZ

NOVEMBER 20, 2020

TV, as a phenomenon, has gone through a number of transformations, from the screen size of a postage stamp and a price tag equal to half of one’s average annual income to every American living room’s feature. The 1980s introduced VHS, video games, and cable TV. The 1950s brought color TV and remote control to life.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Content Standard

AUGUST 6, 2015

More than half of consumers will use a smartphone while shopping to get price comparisons or gather other product information. For example, brands might use mobile to deliver discount-oriented messages to moms who tend to make shopping decisions based on price, Shalini Gupta , vice president of customer success at Iris Mobile, told eMarketer.

Mobile Marketing 40

Mobile Marketing Cable Top of Funnel Emarketing 40