Cable Emarketing Mobile Marketing Product 
Content Standard
AUGUST 6, 2015
Mobile matters more than ever when it comes to back-to-school shopping. Research shows more parents (and students) are using mobile devices before and during the annual back-to-school shopping pilgrimage. Smart brands are using mobile marketing in innovative ways to boost back-to-school sales.
Contently
MARCH 28, 2018
Customer experience has been a huge concern for marketers lately. Sample a product. Augmented reality lets consumers sample products without going to the store and dealing with the hassle that is brick-and-mortar shopping. Think Snapchat filters but with actual products.). What Virtual Reality Can Do.
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Digilant
APRIL 1, 2021
Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. In-Stream Video .
Digilant
MAY 18, 2021
Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. Below we’ve outlined the top 3 digital marketing trends brought on by the pandemic but are here to stay and worth the continued investment. 3 Pandemic-Proof Digital Marketing Trends. CTV Surppases Cable.
Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Precise Targeting One of the key advantages of CTV advertising is its ability to deliver precise audience targeting. billion U.S.
Digilant
MAY 13, 2021
A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4
Choozle
FEBRUARY 12, 2021
4:33 – Why do you think there’s such a big opportunity for marketers to shift from linear or traditional TV to connected TV? 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? This offers ample opportunity for marketers to get in front of their consumers.
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