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TV or not TV? That is the question: Insights on World Television Day

ClickZ

The 1980s introduced VHS, video games, and cable TV. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. The 1950s brought color TV and remote control to life. A few decades later, revolutionary developments of the 2000s made TV smart, highly dimensional, and in-stream.

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. The organization leveraged a combination of data-driven tactics to target its desired audiences and encourage them to fill out a “request for information” form. Why Does Programmatic Advertising Matter?

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. The organization leveraged a combination of data-driven tactics to target its desired audiences and encourage them to fill out a “request for information” form. Why Does Programmatic Advertising Matter?

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The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

These personal devices forever redefined how people find information and purchase goods and services and in turn, provided another avenue for advertisers to reach individual consumers. This data provides marketers highly targeted insights in order to reach the right consumer, at the right time, in the right place.

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Five SEM Highlights of 2018

QuanticMind

Perhaps not surprisingly, many developments in the SEM space are related to significant changes around personal data — including new, stringent global privacy regulations, the onslaught of consumer information, hyperpersonalization and a slew of resulting data privacy issues. Perhaps this year in particular, it’s move to No.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Today, eMarketer projects e-commerce sales will surpass $3.5 The Content Standard asked our community how they define the two terms, to recall the best and worst customer experiences and experiences, in order to come up with clear definitions of each and what makes them different. CX] My Growing Cable Bill. Cable company.

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