Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. It was on Twitter—and you didn’t even need an account to watch. But is Twitter’s latest effort the beginning of a new era for live sports, or much ado about nothing?

Cable 60

Cable Broadcasting Television marketing Twitter 60

Digilant

NOVEMBER 30, 2018

eMarketer stated that “ more than 82 percent of U.S. In 2018, significantly more OTT and CTV inventory will be bought and monetized programmatically for the more than 56 Million consumers who have cut the cord on cable. eMarketer). eMarketer). eMarketer). eMarketer). eMarketer). Google owned 75.8%

Buy 58

Buy Emarketing Trends Cable 58

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. I think we’ll see a massive correction in the advertising market. Ann Handley.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Single Grain

NOVEMBER 28, 2023

Facebook recently launched an improved version of their Meta Smart Glasses , which allows you to play music, take photos and video, and even start a Livestream. Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126