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TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. The 1980s introduced VHS, video games, and cable TV. Milestones in the journey. The post TV or not TV?

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Connected TV buying for special events | choozlechat ep. #16

Choozle

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. You just see, at least from a traditional television perspective, those rating points increase and the viewership increase.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( eMarketer ). eMarketer ). eMarketer ). Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher.