Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? And companies with better reputation and buzz around them should (theoretically) do better than their competition. If it’s not, then we don’t.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? We need to get some VIRAL BUZZ ?going

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay! Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. And at the execution level, it’s an important distinction. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

APRIL 14, 2010

You might also enjoy this interview series of social media experts: [link] [link] benedetta Hi Jay great post. Are we sayng that the time for vial videos, viral games and facebook applications is over? link] [link] TurnHere The Key to Social Media Success is Just 2 Letters [link] ^ZANE: amazing! But what about entertaining?

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

APRIL 22, 2010

[link] Nikki Stephan I really like how you broke down the ways to use social media. I digress a bit, to get back on track… I’m one of the “audience members” of the current stagecraft called Social Media, so my observations may be a little more naïve. It makes complete sense. Thanks, Jay!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&#

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. check it out) [link] [link] Meltwater Buzz Remarkable RT @jaybaer: Canadian student creates first real-time Facebook/Twitter search engine. Blazing fast.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

MARCH 2, 2010

Fundamentally, we’re entering the era of social business, where we have to start treating social media with a level of oversight and accountability. We can’t continue just tweeting randomly and hoping to make “viral videos.&# link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Objections to @Foursquare?

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Online Marketing Institute

OCTOBER 31, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&#

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

Anonymous Speaking of connecting with people via Social Media, you still thinkin’ about going to the Bluegrass festival in Bloomington? Hence, the ROI of social media. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses?

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JULY 9, 2010

While transparency itself gains authenticity, creativity spreads your business viral! It doesn’t get any more authentic of an experience than that. The basic strategy behind any successful marketing is transparency and creativity.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

SEPTEMBER 20, 2010

People dramatically quitting their jobs (hoax or not) seem to garner the viral attention all brands desire, yet few are finding a formula or pattern that has replicable staying power. We also cannot forget Dell's early foray into b2c killer sales — could that be the model?

Twitter 147

Twitter CRM Business Paid Search Agency 147