Buzz Leads Marketing Automation Website Personalization 
The ROI Guy
JANUARY 20, 2011
To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Tailwinds for Marketing Automation Software - Insi.
The ROI Guy
MAY 6, 2010
“Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#
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The ROI Guy
JANUARY 17, 2011
Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. Exciting time to be a marketer, but challenging as well!
The ROI Guy
DECEMBER 6, 2010
These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1.
The ROI Guy
FEBRUARY 4, 2009
Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology. To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages.
The ROI Guy
NOVEMBER 8, 2006
Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Productivity benefits where there is not a direct automation or elimination of a process step or task 3. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Tailwinds for Marketing Automation Software - Insi.
BenchmarkONE
MAY 25, 2022
Social analytics provide insights into the platform’s content that creates the most buzz. Personalization helps optimize your website (most especially the homepage) to pique the potential customers’ interest instantly. Other ways you can use website personalization will depend on the data types you have gathered.
Expert insights. Personalized for you.
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Let's personalize your content