Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Martech

APRIL 27, 2022

Marketing data includes (but is not limited to) the following: Website analytics : Website visits, traffic patterns, referral sources, bounce rate, etc. Social media interactions : Social engagements, follows, profile views, shares, and DMs. Media planning. Content planning. Data is central to marketing analytics.

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Remember that video is 52 times more likely to show up on the first page of Google search results, so don’t skip that part. You don’t need a film crew.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. Take your top keywords (including your company name, product name, etc.)

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Hubspot

DECEMBER 9, 2011

Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website. Source: Social Media Examiner ) Bonus tip: need ideas for all that content?

Social Media 28

Social Media Social Marketing Tips Media 28

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The brochure could be made available on site and could also be made available as a PDF that ExactTarget could drive traffic to via email.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. Of course, this isn’t entirely an either/or scenario.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. I'll have to check my Google numbers, all that good stuff. Anna Talerico Great post. Anna Talerico Great post.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 3, 2010

Me Too Agencies realize how hot social media is, and they are scrambling to add social media expertise (real or imagined) to their services mix. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Thanks for this research. Thanks much for sharing.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Webbiquity

AUGUST 28, 2012

David Rabjohns says that the top five questions Fortune 500 companies are asking about social media are: • Where are people talking about my brand? • How much buzz do I have vs. competition/trend? • How To Write Your Social Media Plan in 8 Steps by Social Media Today. ” Tumblr and Google+ Tips & Tactics.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Sprout Social

APRIL 20, 2020

But when you use paid media campaigns to specifically target this group, you can tailor your messages and garner strong interest in donating money to their alma mater. Which key performance indicators (KPIs) will you use to track and measure your social media efforts?

Paid Content 121

Paid Content Social Media Branding Brand Identity 121

Convince & Convert

AUGUST 26, 2010

I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Google Analytics. Focus: To Pop to the Top on Google - Content Marketing Today , November 5, 2010 Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more.

Social Media 40

Social Media Paid Content Tools Media 40

Martech Advisor

JANUARY 21, 2020

Digital experience platforms are the latest buzz in the martech space. To make the website easily crawlable for search engine bots/spiders, users should be able to add it to Google Search Console and Bing Webmaster Tools and add their code snippets to the CMS. If you run a high-traffic website, pick a high-bandwidth plan.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

Webbiquity

FEBRUARY 14, 2011

Crucial Components for B2B Social Media Success by acSellerant. Bob Leonard details 14 key factors for developing an effective b2b social media plan, among them: include input from sales, develop target personas, have a realistic content development plan, and build in analytics. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

SEPTEMBER 20, 2010

Second, twitter is like an online billboard, a quick hit that drives traffic to the places I can really talk to customers in depth, such as a website or even a FB page. HEY COMPANIES: GET YOURSELF A GOOGLE ALERT SET UP. I think brands often forget that side of it. That's good to hear. link] [link] Ian Greenleigh And?

Twitter 145

Twitter CRM Business Paid Search Agency 145