Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

DECEMBER 9, 2011

Source: Social Media B2B ). If you follow more people than are following you, you could harm your Twitter account’s SEO potential. Source: Social Media B2B ). They drive traffic to your blog posts, can boost SEO , and connect you with with more followers. Source: Marketing Profs ). Want to get more RTs?

Social Media 28

Social Media Social Marketing Tips Media 28

Convince & Convert

SEPTEMBER 20, 2010

more here: Crushing the Myth of B2B Social Media | | Social Media Consulting … Share and [.] And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher [link] The Real-Time Google Search Twitter Social Media Strategy | NYC Social Media and Whitehat Organic SEO | The Blog of Dustin Schmidt [.] Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. I'll have to check my Google numbers, all that good stuff. Also, don’t be afraid to link to other posts or resources from within your posts. Not in an obnoxious way, but if you’ve written other stuff that expands on the subject at hand, link away.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. good advice from @jaybaer on being useful and helpful rather than salesy in social media. link] [link] Saying It Social How do you help your audience?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

AUGUST 18, 2010

No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. Bounce the social media ball in the air and try to grab as many jacks it can.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Any SEO geeks want to weigh in on that? Is it extra SEO fodder?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 8, 2010

Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). link] Raj – SEO Australia Great research on every point! Funny post by @kimrandall on why you hate Twitter – and [.]

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

AUGUST 28, 2012

David Rabjohns says that the top five questions Fortune 500 companies are asking about social media are: • Where are people talking about my brand? • How much buzz do I have vs. competition/trend? • How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO. How should I change my messaging? •

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

JULY 13, 2010

Advertising shops, SEO agencies, email consultants…the list goes on. Instead of proudly touting your digital department’s latest project, hold yourself accountable for personal and company engagement goals: Simply put, what do you want people to find if they Google each employee’s name a year from now? It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

Single Grain

APRIL 14, 2022

Because Single Grain is also a full-service digital marketing agency, they have teams of experts skilled in PR, branding, website design, SEO, paid media, CRO and more. Increasing brand awareness and building buzz to help you establish your company as a leader in this new Web3 landscape. Single Grain is a Web 3.0 Coin Telegraph.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

MARCH 18, 2010

There’s a reason that some videos show up on the first page of Google, and others do not. All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Google Analytics. Focus: To Pop to the Top on Google - Content Marketing Today , November 5, 2010 Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 9, 2010

[link] RT @leeodden @jaybaer [link] John White >Do you really know where your customers are in social media? You've just set the tone for Social Media 2.0, There's probably a team at Google working on this kind of discovery technology even as we comment. link] Concept Hub, Inc Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Online Marketing Institute

OCTOBER 31, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 40

Social Media Paid Content Tools Media 40

Martech Advisor

JANUARY 21, 2020

Digital experience platforms are the latest buzz in the martech space. On-page SEO Tools. You can optimize individual web pages and blog posts using on-page SEO tools. Social media: Plan your social media activities around your blog’s editorial calendar. Learn More: What is Content Creation?

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. link] [link] Derek Flanzraich What if @Starbucks, not Google, is Facebook's biggest competition? We’re willing accomplices in our own marketing funnel. What’s Next (Potentially)?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

APRIL 7, 2010

Some great ideas: from @theblackfin from @mikefraietta from @bradmays In addition to the chat, I also came across this fantastic presentation about Foursquare (note the SEO benefits) from Chuck Reynolds. note that Chuck is the official WordPress and SEO consultant to me here at Convince & Convert. That is troubling. No thanks.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JULY 9, 2010

Danta RT @jaybaer: Wow Online Influencers With An In-Person Experience [link] [link] Tiffany Odutoye Wow Online Influencers With An In-Person Experience [link] [link] SEO India Interesting Post [link] Lee Johnson ??? The basic strategy behind any successful marketing is transparency and creativity. link] [link] Danae V.

Personalization 123

Personalization Paid Search Agency Transparency PR 123