Book Review: Maverick Marketing
Webbiquity
MAY 17, 2010
In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd. takes the offense (with regard to not stocking live lobsters in its stores) and wraps itself in a flag of `ethical sourcing.’
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