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Book Review: Maverick Marketing

Webbiquity

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd. takes the offense (with regard to not stocking live lobsters in its stores) and wraps itself in a flag of `ethical sourcing.’

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

One more note – so many are commenting on how funny this guy is (footnotes are worth the read alone) but this guys advice is down right ethical and that is hard to come by in the marketing realm these days. I have found Scott to be exceptionally ethical in every way. Anonymous Jay – Thanks for the review.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

I'd like to see PRSA take an even more aggressive role in educating the public about PR. It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.

PR 161
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Why Marketers Need to Start Caring About Social Responsibility

Hubspot

Should we pop out of our normal bubble of thinking -- lead generation , social media, website redesign -- and enter a new field in which we try to better understand our business' impact on society? Corporate social responsibility (CSR) is essentially an ethical plan. It's about making the ethically and morally correct choices.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] out of 5) Loading.

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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

7 Ways to Maximize The Content Marketing Impact of Your Newsletter - Content Marketing Today , February 15, 2010 When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010.