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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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How to Get How to Get Started With SMS Marketing

Vision6

SMS marketing can deliver powerful results in a cost-efficient way. Despite this, some marketers are still hesitant to dip their toes in, due to the myths and misconceptions surrounding SMS marketing. We’ll be diving into how SMS marketing works and the best ways to engage with your customers. What is SMS marketing?

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2022 Predictions: E-commerce everywhere

Martech

In 2022, savvy retailers will look to elevate the role of associates in the overall store experience and leverage mobile technologies to support this.” Personalization and real-time visibility into inventory will also impact advertising, making ads more shoppable. ” IT upgrades. Ads will be more shoppable.

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5 Easy Ways to Boost Your Local Advertising Strategy

Outbrain

That’s why local businesses should never skimp on their local advertising strategy. But before we look at 5 ways to enhance local advertising, let’s take a look at what it is. What is Local Advertising? Local advertising is a marketing strategy that targets audiences close to your business location. Why Advertise Locally?

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. Unfortunately, as we all know, free doesn’t always mean good and I think QR Codes take that assertion to a whole new level.

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7 Mother’s Day Ecommerce Marketing Tips

Outbrain

A few simple changes to existing assets can be enough to generate a social media buzz around Mother’s Day purchases. Did you know that SMS marketing messages get open rates of 98%? Native advertising is much more effective than display advertising because native ads don’t look like ads. Don’t forget mobile.

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Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners

Hubspot

Not all advertisements are disruptive and annoying. This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications.