The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

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The ROI Guy

DECEMBER 6, 2010

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo.

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B2B Marketing Zone Posts

OCTOBER 5, 2010

CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. or spread all over the globe. 3D Icon Set. Original Content and Industry Content.

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Buzz Marketing for Technology

JUNE 27, 2008

And CEOs of many organizations, having studied the lessons of Enron, 9/11, Katrina and the Flu, have a nagging feeling that, no matter how great the cost of investing in KM may be, the cost of not knowing is even greater: What most organizations essentially did with KM was automate existing information processes. This is the essence of PKM.

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