Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Post on Google Buzz. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JUNE 23, 2010

company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. Post on Google Buzz. Here are six key differences between business blogs and websites. Website: static content. Blog: frequently updated content. Other than a few select areas (e.g.,

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JULY 19, 2010

Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting. Post on Google Buzz.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Biznology

FEBRUARY 12, 2013

If you can’t compete on price alone, you need to learn to connect, to be recognized, become favored, and then loved. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). Potentially, you’re competing with everyone who offers anything in English, for us English-speakers. But you get it wrong. “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80